Peter Mullen

The full blueprint: three outcomes every B2B marketing org must deliver, four strategic traditions, and how to build a growth engine that compounds.

Building a repeatable B2B pipeline machine: how to connect capital allocation to pipeline generation and make demand creation a system, not a campaign.

Why CMO tenure is shrinking, what you really inherit when you take the role, and the three jobs no one tells you about.

The Bow-Tie Growth Formula, 30-day diagnostic framework, and why most CMOs fail by prescribing before they understand the patient.

How to turn hard-won analyst validation into the market presence that wins enterprise deals in 2026.

A three-problem diagnosis using Cialdini’s principles and four B2B archetypes to explain why great products stay invisible.

Rolling Thunder strategy: how capabilities beat differentiation, and differentiation beats results claims in B2B marketing.

A one-page marketing dashboard framework for board reporting, PE metrics, and executive visibility into pipeline performance.

Video companion: a visual walkthrough of the board reporting framework for PE-backed marketing leaders.

On resilience, personal dimension, and finding your own fire when the conditions aren’t perfect.

A personal essay on Karen Pike, brand identity, and the people who shape how we see the world.

On AI duality, the forces competing for your attention, and why optimism is a discipline.

What happens when an AI-first marketer starts the day with a conversation about operational range and creative possibility.